We connect those for whom the development of e-commerce is important and we are committed to e-commerce.

We have more than 530 members

We have more than 530 active companies dedicated to promoting e-commerce. Together we have been the driving force of Estonian e-commerce for over 16 adventurous years.

The E-Commerce Association is an umbrella organisation established in 2008. We connect Estonian e-merchants and all others for whom the development of e-commerce is important. Together we share the successes and joys of collaboration, but also solve the problems and concerns that arise in Estonian e-commerce.

We are the competence center and promoters of the field and we stand for the development of Estonian e-commerce in accordance with good practices and high quality standards and fair legislation in the legal space.

Become a member
Check out our statutes
Apply for the trust mark

Reliability

Together, we stand for Estonian e-commerce to comply with good practices and high quality standards. Thanks to this, we are trustworthy and the membership also says so to our customers and partners.

Security

Together we will make e-commerce safer. Our “Safe Place to Buy” trust mark guarantees the buyer a controlled and rigorous shopping experience, and enhances the seller's credibility and improves the reputation.

Knowledge

We know what's going on in e-commerce and how to use that knowledge to grow your business. As a member, you gain access to this knowledge through research, market reviews and training. It is always easier to develop and grow together!

E-Monday

Four times a year, E-Monday brings together e-commerce promotions that reach at least one in ten Estonian residents. Great offers to great buyers, that increase in popularity and turnover for the e-merchants.

Network

We have a wide network that brings together useful contacts both in Estonia and abroad. Joint sharing of experience and knowledge makes business development easier and helps to grow to new heights.

“Membership pays off from day one”

We deal with e-commerce legislation, interaction with the state and the European Union, as well as standing up for companies on daily basis. We organize E-Monday campaigns for members, issue the "Safe Place to Buy" trust mark, organize monthly trainings, surveys, share useful information on industry developments, trends and other useful information. Being a member pays off commercially from day one!

Tõnu Väät
CEO

Join us and let's grow e-commerce together

We are competent

We know exactly what is happening in e-commerce and how to use it for business development. We are happy to share this knowledge through reviews, research and training. To make it easier to grow and buy.

We are reliable

The reputation and progress of Estonian e-commerce are important to us. We stand for Estonian e-commerce to comply with good practices and high quality standards. This is beneficial for both the buyer and the seller.

We are safe

Together we will make e-commerce safer. Our “Safe Place to Buy” trust mark guarantees the buyer a controlled and rigorous shopping experience, and enhances the seller's credibility and improves the reputation.

Join the Association

What do members think?

Goldtime has been a member of the Estonian E-Commerce Association since 2016. During this time, the association has proven itself very well and there is a continuous development of e-commerce in Estonia. For a beginner e-merchant, it is a definite “must have” to be a member of the association, because it offers the necessary information in terms of all kinds of materials, trainings, seminars, contacts, etc. Definitely not to mention the “Safe place to shop” sign and the E-Monday campaign, which has already become legendary.

Indrek Kaju, Goldtime.ee

Being a member of the E-Commerce Association ensures access to the most up-to-date e-commerce know-how and news. In addition to the goods, valuable contacts, trainings and sales campaigns - useful for both beginners and experienced makers.

Taavi Laeks, weekend.ee

Astri has been greatly helped by the events organised by the Union and by the shared legal practice. Participation in the e-SMS Day, which is gaining momentum, will really contribute to sales. Of course, communication with the members of the Union is also of great value, which is one of the best ways to keep an eye on the pulse of Estonian e-commerce.

Silver Hage
Member of the Supervisory Board of Astri Grupp
astri.ee

Today, the E-Commerce Association is one of the most active business organizations in Estonia, followed by others. Membership in the E-Commerce Association is a prestigious honor for any online store. Working together, we will certainly achieve much more in the future.

Peep Gold
Co-founder of the E-Commerce Association and Cleveron,
Co-owner of On24

In order to stay competitive and grow with your e-business, you need to keep your hands on the pulse of what is happening in the industry. Members of the E-Commerce Association are inside the information flow and get the opportunity to educate themselves much more favorably. As an e-business development and consulting partner, membership of the association provides us with information on the commercial and technical expectations of merchants.

Margus Ots
Business Development Manager at Lumav Commerce OÜ
lumav.com

As a fast-growing fintech company, customer trust is extremely important and the E-Commerce Association has contributed well to this. With the entire Modena team, we can affirm that in addition to many good contacts, joining the E-Commerce Association has provided fresh insights and forward-thinking business solutions that will help us move forward both as a company and as an individual.

Oliver Matt,
Modena

ESTO has been a member of the E-Commerce Union for several years and we are pleasantly “shocked” by how active, structured and forward-looking the activities of the entire organization are. Thanks to membership, a member of the Union can always be in a useful flow of information, attend highly educational seminars and trainings, have access to useful materials, campaigns and contacts. We must admit that thanks to the very good activities of the Union, the quality of service of Estonian e-shops and other market participants is very high. From here it is only good to go forward!

Martin Ustaal
Business manager and co-founder of ESTO AS

Many thanks for all the seminars and other support that the E-Commerce Union offers! You are doing a very grateful job. We cannot praise the day we joined the Union!

Mirjam and other card masters
Regio

New members

There are more and more of us every day, because together it is easier to develop and grow.

Lanaturelle.ee

Member since

2025

Beauty and health

Citykliima.ee

Member since

2025

Construction and tools

Antumois.ee/pood

Member since

2025

Food and consumer goods

Zone.ee

Member since

2015

B2B e-poed ja teenused

Zaproo.ee

Member since

2019

Developers

Yesyes.ee

Member since

2024

Beauty and health

Want to discover all the members?

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New Trust Mark recipients

We only allow the use of the “Safe Place to Buy” trust mark by the best who stand up for a safe, convenient and transparent shopping experience.

Voluhaldjas.ee

Member since

2022

Beauty and health

Goodpointchemicals.com/pood/

Member since

2020

Beauty and health

Vitamiinikuller.ee

Member since

2015

Food and consumer goods

Xsmänguasjad.ee

Member since

2009

Children's clothing, footwear and supplies

Voodike.ee

Member since

2021

Interior and garden

Webshop.ee

Member since

2020

Interior and garden

Do you want to discover all the recipients of the trust mark?

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Online stores you can trust.

The “Safe Place to Buy” quality label guarantees the buyer a controlled shopping experience that meets strict conditions.

Check out the trust mark