Let's make e-shopping a habit together

E-Monday brings together e-commerce promotions four times a year.

Great offers for great buyers. The increase in popularity and turnover. E-Monday is an e-shopping promotion day organized by the Estonian E-Commerce Association four times a year, where our members and other online shops do special campaigns that run for 24 hours. The campaigns are visible at www.esmaspaev.ee under the promotional offers on the promotion page.
‍
E-Monday is a protected trademark, the unauthorized use is prohibited. Registration is required to participate in the E-Monday campaign at www.esmaspaev.ee

There are plenty of reasons to participate

On November 11, 2024, a record number of e-shops took part, 321. Over 60,000 unique people visited the E-Monday website. Read more.

E-Monday takes place every year on the second Monday of March, May, September and November. You can find the exact date in your calendar, using the logic above. Registration for the campaign opens approximately one month before the campaign at www.e-smaspaev.ee

Since 2014

The E-Monday was first held on November 10, 2014, and in subsequent years it was held on the second Monday of each May and November. Today, E-Monday takes place four times a year - every March, May, September and the second Monday of November. The aim of the E-Monday is to offer shoppers particularly good offers in as many Estonian online stores as possible within 24 hours and thereby increase the popularity of Estonian e-shops.

Contact us

We are pleased that the last campaigns have been particularly successful and we have reached at least one in ten Estonian residents within 24 hours.
‍
More detailed information, conditions of participation and more can be found at www.esmaspaev.ee
‍
If you have any questions, feel free to write to us at info@e-kaubanduseliit.ee