Baltic e-Commerce Forum 2022

08.30 - 09.00 Registration and morning coffee

09.00 - 09.10 Welcome words from the moderator Johannes Tralla

09.10 - 09.30 “E-commerce ambition objective including KPI” Alar Kolk

09.30 - 9.50 „Key factors for successful international expansion“ Pijus Makarevicius, Furniture1.eu

09:50 - 10.10 “Delivery Experience as a competitive advantage in e-commerce“ Markus Michelson, Nshift

10.10 - 10.30 “Look on the dark side: hackers have business plans and KPIs, too” Peeter Marvet, Vaimo

10.30 - 11.00 Coffee break

11.00 - 11.20 “Accessibility to bring 100 000 new customers to your online store” Mari-Ell Mets, Trinidad Wiseman

11.20 - 11.40 “Estonian, Latvian and Lithuanian market trends and differences” Edgars Ejubs, MBD Latvia

11.40 - 12.00 “How does neuromarketing influence consumer spending?” Andres Kuusik, professor of Marketing, University of Tartu

12.00 - 13.00 Lunch

13.00 - 13.20 “E-success story: OCCO“ Ander Sõõrumaa, OCCO

13.20 - 13.40 “E-commerce market trends and insights for Finland” Harri Rantanen, SEB Finland

13.40 - 14.00 Panel discussion: “How to be successful in limited conditions?” Jass Seljamaa Agenda PR, Ragne Normann Prike, Eva Laanemaa Apotheka

14.00 - 14.20 “Darkstore and 15 minute delivery- is it a new norm?” Olli Rissanen, Wolt Market Expansion Manager

14.20 - 15.00 Coffee break

15.00 - 15.20 “How to be better with Google”

15.20 - 15.40 “How to measure and maximise the profitability of the spend on search engine platforms” Peter Hupka, GLAMI

15.40 - 16.00 „Sustainability development in e-commerce“ Mastercard

16.00 - 1620 “Reuse and multiple use” H&M

16.20 - 16.50 “How can global marketplaces help small and medium business grow?” Daniel Biran, eBay

16:50 - 17:00 Final words

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